BBA63-101 Principles of Marketing

This course exposes students to the basics concepts and process of marketing, and marketing environment. The course focuses on consumer behavior marketing strategies such as market segmentation, target market selecting and product positioning, and marketing mix strategies. In addition, students will also learn about concepts and process of customer relations management, and culture and environment of customer-focused organization. The course incorporates current developments in marketing to acquaint students with the recent challenges of marketing activities.